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Home/Accelerators/Idealab
Venture Studio·Idealab

Idealab

The original startup studio, creating companies internally in Southern California since 1996.

Program Type
Venture Studio
Headquarters
Pasadena, California
Focus
Internally Created Companies

Overview

Idealab is the longest-running startup studio of its kind, founded in 1996 to generate company ideas internally and staff them rather than to fund founders arriving from outside.

The model it established — ideas originating in-house, teams assembled around them, shared operational infrastructure — has since been copied by studios worldwide.

Program Structure

  • Ideas generated internally rather than sourced from applicants
  • Founding teams recruited and assembled around each concept
  • Shared services covering legal, finance, recruiting, and design
  • Studio retains a substantial ownership position
  • Companies spin out with independent management as they mature

What They Look For

  • Operators willing to lead a company they did not originate
  • Deep expertise in the specific market being addressed
  • Willingness to work from the studio in the early phase
  • Comfort with meaningful studio ownership
  • Increasingly, energy and climate technology backgrounds
Notable Portfolio

Companies they've backed.

Idealab created Citysearch and GoTo.com, the latter of which established the paid search auction model that became the economic foundation of the modern search industry.

Its recent work has shifted heavily toward energy, solar, and climate technology.

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