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Startup Marketing

Marketing strategies for early-stage companies on a budget. Covers brand, content, paid acquisition, SEO and growth channels that help startups find their first customers.

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Team working together on a project ahead of a startup pitch event
How to Get the Most Value Out of a Startup Pitch Event
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Colleagues studying diagrams on a wall while rehearsing an investor pitch
Top Mistakes Founders Make When Pitching Investors (and How to Avoid Them)
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Overhead view of a team building an investor pipeline before a fundraise
How to Build an Investor Pipeline Before You Fundraise
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Founder comparing convertible note and SAFE paperwork
Convertible Notes vs. SAFEs — What Startups Need to Know
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Founder meeting an investor informally, long before raising capital
How Founders Can Build Relationships With Investors Before They Need Capital
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Founders celebrating a strong showing at an investor conference
Creative Ways to Stand Out at Investor Conferences
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