Investor Relations & Capital Introduction in Novi Sad

Novi Sad is Serbia's second-largest city and one of the Balkans' most active software hubs. For founders in software, energy technology, agrifood and gaming, it offers strong engineering talent, a high quality of life and fast links to Belgrade.

Why Novi Sad Matters for Capital Raising

Novi Sad has a large software industry for its size, with many companies building products and engineering services for clients in Western Europe and North America.

The University of Novi Sad, founded in 1960, supplies engineering talent, and the region of Vojvodina is one of Serbia's most important agricultural areas.

Novi Sad was European Capital of Culture in 2022, hosts the EXIT music festival, and has been linked to Belgrade by high-speed rail since 2022.

What Novi Sad Investors Examine

For software businesses, product ownership and international customer traction are examined closely.

Investors value capital efficiency and clear structures for international investment.

The Novi Sad Startup and Investor Ecosystem

Novi Sad's technology community is spread across the city centre, the riverside along the Danube and the university campus, where the Science and Technology Park Novi Sad hosts software firms and startups. The Faculty of Technical Sciences is the main source of engineers, and the Institute for Artificial Intelligence Research and Development of Serbia is based in the city.

The oil company NIS has its headquarters in Novi Sad, and Vojvodina's farms, food processors and agricultural cooperatives create demand for agritech, precision farming and supply chain software. Local software companies range from engineering services firms to product businesses selling to international customers.

Founders typically raise early capital from local angels, grants and regional programmes, then connect with Belgrade investors and funds in Vienna, Budapest and Western Europe as they scale.

Investor Types Active in Novi Sad

Novi Sad investors include angels from the local software sector, regional venture funds covering Serbia and the Western Balkans, and family businesses with roots in agriculture and food processing. Corporate interest comes from energy, agrifood and technology groups, while Austrian, Hungarian and wider European investors join larger rounds. They tend to value proprietary products, strong engineering teams, international customers and lean operating models.

Engagement and Access

GCN connects founders with Novi Sad angel investors and regional funds, alongside the Belgrade investor community, through conference programming and private sessions across Serbia.

Sectors where we see consistent Novi Sad interest include software, energy technology, agrifood and agritech, gaming and business services.

Partner with Global Capital Network

Whether you are raising into Novi Sad or allocating from it, our team can discuss how our investor relations infrastructure applies to your objectives.